THE FRIDGE FAVOURITE
SPREAD THE CHILL. BRING THE HEAT.
THE JAR EVERYONE KEEPS COMING BACK FOR.
SWEET HEAT
JUST RIGHT.
SWEET ENOUGH TO START.
BOLD ENOUGH TO FINISH.
GOES WITH EVERYTHING
HONESTLY.
BURGERS.
BRAAIS.
TOASTIES.
PRETTY MUCH ANYTHING.
FAIR WARNING
BUY TWO.
ONE NEVER SEEMS TO LAST.
FRIENDLY ADVICE
OPEN.
PASS IT.
WATCH IT DISAPPEAR.
PASS IT.
WATCH IT DISAPPEAR.
THE STORY BEHIND THE JAR
A CHILLING
STORY.
NOT EVERY GREAT IDEA STARTS WITH A BUSINESS PLAN.
SOME START WITH A JAR... AND A QUESTION THAT WOULDN'T GO AWAY.
SOME START WITH A JAR... AND A QUESTION THAT WOULDN'T GO AWAY.
CHAPTER 1
EVERYONE KEPT ASKING.
"WHEN ARE YOU GOING TO SELL THIS?"
I KEPT LAUGHING IT OFF. NOT BECAUSE THE CHUTNEY WASN'T GOOD... BUT BECAUSE I HONESTLY THOUGHT THE WORLD DIDN'T NEED ANOTHER CHILLI SAUCE.
CHAPTER 2
I KEPT SAYING NO.
I'D SPENT YEARS BUILDING BRANDS. I KNEW HOW CROWDED THE SHELVES WERE.
THEN IT CLICKED.
PEOPLE WEREN'T ASKING FOR ANOTHER CHILLI SAUCE.
THEY WERE ASKING FOR THIS ONE.
THE TURNING POINT
"IT'S JUST CHILLI SAUCE."
SHE SMILED... LIKE SHE ALREADY KNEW I WAS WRONG.
"THEN LET THEM TASTE IT."
REAL FLAVOUR
NO GIMMICKS.
NO NONSENSE.JUST A REALLY GOOD JAR OF CHILLI CHUTNEY.
BE CHILL
LIFE'S BUSY.
BE CHILL WITH JUST ENOUGH HEAT.
FAIR WARNING
BUY TWO.
ONE FOR THE FRIDGE. ONE FOR WHEN THE FIRST ONE MYSTERIOUSLY DISAPPEARS.